Revenue is evidence

Nobody knowingly pays more for something than it's worth to them. People make mistakes, but they rarely make the same one twice, and a client who renews has run the calculation more than once.

So when a client keeps paying, the invoice tells us one thing: the work was worth more to them than that number. How much more, we never find out. That gap is where our actual usefulness sits and it stays invisible to us.

At scale it turns into the same statement twice. Supply is demand, and demand is supply. Every dollar of revenue earned in Latin America is a dollar somebody here decided was worth spending, and the money they spent came from producing something somebody else wanted. That's the abundance we're after.

Which is why we intend to be profitable and won't apologise for it. Profit is the least bad measure of social impact we've been offered. The others are easier to fake: you can publish a number, or pay a consultancy for an assessment, and plenty of companies with terrible products have one. Revenue is harder, because somebody has to hand over their own money, repeatedly, and can stop whenever they want.